Month: November 2019

The Importance Of Using Coupons In Your E-commerce Business

The Importance Of Using Coupon In Your E-commerce Business, Everyone who runs a store knows how much customers love good deals. This is especially true for online stores. Launching the right deals for the right customer at the right time sets you apart from your competitors.

The use of coupons or promotional codes is very important and sensitive as in most marketing methods, there are good and bad ways to use them. Here are 4 The Kibo Code strategies to increase your customer satisfaction.

Use Coupons as magnets for potential sales to create more successful sales

This magnet is a simple and inexpensive gift that the company offers against an email address or other means of communication with the customer. E-books are one of the most common free gifts, but they can be expensive and difficult to produce to stay up to date. On behalf of this you can provide a promotional code, it is easy to produce and use for various marketing methods.

Try to collect as many basic personal information as possible before you provide the code to make the most of it. For example, you can learn about your Modern customers shopping habits or their date of birth. This provides you with an encyclopedia of information that you can use when marketing via email in a more personal and personal way to your customers.

Email marketing is still one of the best ways to connect with your customers. The better and more accurate the way you communicate with your customers, the more it helps your Online ecommerce store grow.

Coupon

Coupon

Reward your regular customers with Coupons

Studies have repeatedly shown that retaining permanent customers is more effective than attracting new customers physically, but that does not mean that they are easy to maintain.

You can also take advantage of promotional codes in this case. Loyalty-based promotional codes increase customer happiness and feel that they are unique to your The Kibo Code e-commerce website thanks to their ongoing dealings. This indicates that you are happy with your customers.

Use promotional codes to support social media marketing campaigns

Everyone understands the importance of social media marketing campaigns to the success of an e-business, and provides another platform to encourage your customers to talk about your ecom business through promotional codes.

The basic idea is simple, think of the right way to talk to your customers on social media and offer promotional codes to visitors who use it. This may be by following you on one of these channels, sharing the page, writing comments, or posting their honest opinion about your E-commerce business.

It is necessary to use simple-to-understand discounts in such campaigns, such as relative price reductions or additional gifts when making a purchase.

Form promotional codes for departing customers

Several weeks ago we talked about the principle of pop-up menus at checkout and how to use them with promotions to try to attract visitors to make a purchase.

Promotional codes are tempted for customers departing to return to the online store later even if the purchase was not made at that moment. You can also integrate this strategy with the first strategy to collect more data to form product-based emails in the customer’s neglected shopping cart and remind them of promotional rice and products that have previously interest them.

Conclusion

We have introduced 4 innovative ways to leverage coupons in your business. Don’t forget to use it carefully as many promotional codes can hurt your E-commerce business. This may encourage your customers to buy only when these campaigns are available, reducing your earnings. The Kibo Code Review strategy is successful if you use promotional codes intelligently to build a strong relationship with your customers.

How To Expand Your E-Commerce Business?

The proliferation of the Internet over the past two decades has changed the way we think about employment.

Systems such as e-mail, instant messaging, and cloud information transfer have been a world that often obviates the need for a traditional office to do business effectively.

At the same time, there is a cultural orientation on the part of employees and entrepreneurs based on a re-prioritization so that work flexibility is more important than a traditional office environment.

In this new world, E-commerce business in particular will benefit from the remote workforce AKA Freelancers to reduce expenses, improve productivity and increase profits.

This week, we highlight three strategies to overcome the biggest challenges of organizing Freelancer teams to be a team that performs well.

How To Expand Your E-Commerce Business?

Managing a digital team requires that you make adjustments to your management style.

Although you may want to tighten your approach to compensate for the limited real communication between you and your employees, in most cases it is best to do the opposite.

Rather than managing and focusing on the finer things with your team, it’s best to build a relationship of trust between the parties. They agreed on the deadlines and gave employees the ability to manage their time in their own way.

E-Commerce Business

E-Commerce Business

Keep in mind that as a business manager, you are responsible for determining the work culture and values ​​your team is working remotely.

Document processes and provide a tool to measure productivity

Employees perform best when they know what jobs they have and why they should do them. This is especially true when talking about teleworking.

Documenting and identifying processes provides a system that employees can rely on and refer to anywhere and time of day. It is necessary to provide guidance and manuals explaining how the work should be conducted with the remote team to guide them to work effectively.

This strategy can also help you a lot as you grow your business and hire more in the team, without any difficulties in explaining the tasks or directions of the company.

Parallel to this, it is essential to provide productivity measurement to be shared among all freelancer teams to identify and maintain productivity.

In the simplest form, you need a communication platform and a project management tool, but depending on the role of your employees you may need to develop and use financial management tools as well.

The sooner you identify these tools, the more successful you will be to incorporate them into your E-commerce business so that you can build specific business models that can be reproduced by any team member, anywhere in the world.

Strengthen friendship ties

Whether all employees are working remotely or only part of them, it is necessary to create a friendly and open environment among all staff.

This means that you have to communicate the values ​​and principles of the company to everyone so that remote employees can feel a sense of belonging.

Here are some of the ways in which a remote team can get involved in a company environment and culture:

– Share the successes of The e-commerce business and the successes of individuals. When an employee does something special, all members of the company should know about it. This is a kind of motivation among employees and promotes coherence in the work environment.

– Group video communication periodically. The work of meetings and everyone employees increase the sense of belonging to everyone so that they feel part of the team and this also provides them with a platform to share their views.

– Take steps to promote diversity in e-commerce business 2020. One of the biggest benefits of having a freelancer team is reaching employees around the world. This means that your company can benefit from many perspectives, and remote employees will be more grateful in this case rather than working in a confined or confined environment.

Conclusion

If you’re looking to grow your e-commerce business or to build a profitable eCom Biz in 2020, The Kibo Code is The right e-commerce training program for you, taking advantage of the remote experience is a very important step. Managing teams remotely is a challenge but following the simple steps we have mentioned in addition to adhering to them enables you to build a team that is loyal to work and work hard and achieve high productivity, whatever his job.

E-Commerce Trends 2020: Are You Ready To The Kibo Code?

E-Commerce Trends 2020: Are You Ready To The Kibo Code? So What is The Kibo Code Actually? How To Start With The Kibo Code To Build a Successful Biz in 2020.

The world we live in is changing year after year and that is exactly what you find in the business world. Not long ago, e-commerce was an unnecessary innovation, but today it has evolved into a key pillar in the retail sector and influences corporate decisions around the world. Not only do large and global companies benefit from e-commerce, they have also paved the way for hundreds of thousands of aspiring entrepreneurs to start their own businesses and succeed.

Although change opens up a new world of opportunity, a rapidly evolving field such as e-commerce is hard to succeed if not able to keep up with all new trends.

This week we are highlighting e-commerce trends 2020. If you want to achieve success in 2020 and beyond, The Kibo Code is For you!

E-Commerce Trends 2020

E-Commerce Trends 2020

1. Smart phone purchases will continue to grow

Anyone with experience in the online business world will tell you that your website needs to be compatible with smartphones, and this also applies to 2020. What will change is consumer behavior about mobile shopping, particularly when it comes to payment. For a long time, people thought that despite the increase in the number of visitors to e-commerce sites via smart phones, this was limited to search in general without making the purchase in particular.

But with smartphone payments becoming more secure, shoppers are more comfortable making purchases through their phones and mobile devices. This process has also become easier as more devices support the presence of digital wallets in addition to many other ways to save payment data.

According to a report by Statista, the share of smartphone purchases in total e-commerce purchases is expected to be more than 70% in 2020 and will increase to 72.9% in 2021. If you are looking for a long-term investment in your e-commerce company, keep up The needs of smartphones are extremely necessary.

2. Home pages give way to product pages

Traditionally, the home page has been the “storefront” of an e-commerce company. By creating a lot of time and money, the operators of these sites ensured that the new visitors were attracted. Today, entrepreneurs shift their focus and prioritize through other pages, and that’s because they try to think like a potential customer.

When an online customer wants to find something online (whether a product or information), you will eventually find it on an internal page with product specifications, articles or videos related to their research. On the other hand, the people who end up on the homepage of the site are those who are directly looking for the brand name or even by typing the site link directly. In other words, the homepage is usually viewed by people who know about your brand, and the internal pages are visited by most new visitors.

In 2020, it will be necessary to work more on these pages and redesign them to turn visitors into customers. You will need to ensure that these pages are made available to people searching, easily searchable, answers all the inevitable questions and provides alternative options to ensure the user continues to search the site.

3. Video Marketing

When buying something online, customers want to know as much information about the product as before buying it. However, The Kibo Code e-commerce sites do not specifically allow users to check the product before making a purchase. This is why product specifications are very important, but the problem remains that the explanation of words is still limited and inadequate.

Today’s customers (specifically the younger generation) prefer to see product specifications rather than read about them. According to a recent YouGov survey, about 50% of consumers want to watch a video before buying electronic products, household items, software and productivity tools. Twenty-seven percent of those surveyed said this included personal care products, and 35 percent said they wanted to watch a video before buying clothes and cosmetics.

So if you want to stand out in 2020 and drive visitors and customers to your site, you need to invest in video content that explains the products you offer.

4. Voice Search

Today, smartphones are an essential part of our lives and are very important and will continue to play a major role in SEO and offerings. When Apple introduced Siri, it seemed to be just an entertaining thing, but the accuracy of voice interaction programs in 2020 will play a big role, with the accuracy of Alexa from Amazon as well as Google Asset over 95%.

As of 2016, only 20% of mobile searches were conducted by voice, and in 2020 this number is expected to increase to 50%. Not only smartphones, but new technologies like Google Home and Amazon Eco are forcing users to search only by voice. With this dramatic development in voice search, it is expected to spread more in the coming years, and even computer users will search by voice instead of writing.

Consequently, e-commerce operators need to adjust their sites to fit long keywords (which is appropriate for voice search) and display new types of content that fit the types of questions that will come from users.

Conclusion

Not surprisingly, many of the upcoming e-commerce Trends 2020 are influenced by modern technologies rather than simply by consumer behavior. The importance of smartphones will make it continue to play a major role in attracting visitors and turn them into customers as the e-commerce sector has become more comfortable to use and more attractive and more available to all.

Benefits of E-commerce Apps

Internet users have become indispensable to mobile applications over the last decade, providing the possibility of doing many tasks daily in the least effort in a matter of seconds or minutes such as shopping, browsing and ordering the desired services such as maintenance services, search for meals and request, transfer and receipt of funds and follow-up all Your business operations.

E-commerce Applications achieve many goals for companies and businesses, the most important of which are:

E-commerce Apps Increase Brand Awareness

E-commerce

E-commerce

Provide a cost effective marketing channel and results

Brand growth in terms of number of customers, volume of sales and profits
Provide effective personal communication channels and solutions aimed at increasing customer loyalty and loyalty
Online shopping accounts for more than 54% of people using mobile apps. 89% of customers prefer to use mobile apps for e-commerce activities than sites with the proportion of e-commerce sales of mobile phones in general to 40%. These applications provide the best browsing experience and interaction possible with products where you will not have to leave your home and incur costs and the trouble of navigation and search in different branches and stores to find the most suitable product.

If you own a The Kibo Code business and aim to expand and exploit the endless opportunities available through e-commerce, or fully focus on e-commerce, it is necessary to start investing in different e-commerce solutions (E-commerce Solutions) by developing and creating an e-commerce site and developing an application Mobile to provide all possible ways to reach the target customer groups and achieve the growth rate of the customer base and the desired sales volume.

We need to invest the financial resources, time and effort carefully to avoid wasting them on commercial solutions that will not achieve the desired purpose, so we will discuss the benefits of e-commerce applications so you can determine if the mobile app is currently best suited to achieve your business goals, or postpone investment in the development and launch of a mobile app Formal to another stage.

The most important benefits and benefits of mobile e-commerce applications include:

Business growth

Your online store will be available to existing and potential customers 24 hours a day in different countries and geographic locations available to download the app, they can search and browse available products and complete purchases and payment within seconds to a few minutes.

The presence of the official mobile app is a special opportunity to increase interaction and awareness of all content provided by the latest information and accurate information on the available products, notices and temporary offers through which to replace annoying ads that reduce the interest of customers where they can know the content of notices without the need to run the application.

An integrated marketing channel

Applications from the beginning and with the continuous technological development proved effective as an integrated marketing channel contribute to the achievement of marketing objectives in harmony with other channels and marketing campaigns where you can through the mobile application achieve all of the following:

Reach as many target customers as possible

Get potential customer data such as email and personal social accounts
Promote your online store products and interactively promote new products, temporary offers and discounts
Communicate with customers personally with minimal effort and in the shortest possible time
Analyze customer interaction with app content and available products to develop marketing campaigns
Compatibility with marketing campaigns and other marketing channels through in-app notifications and ads
Launch effective advertising campaigns

Mobile apps provide customers with access to personal data when they download the app, including name, contact numbers, email, geographic location, and social accounts that are logged in.

Using accurate and reliable statistics and performance analysis and interaction platforms such as Google Analytics and Firebase, you can analyze and track app users’ engagement in terms of traffic, app browsing duration, product pages that have received the most visits, and location of app users and devices used to run the app.

You can develop and launch ad campaigns that fit your customers and current shopping seasons through personal data, interaction statistics and analytics targeting potential customers to increase engagement and return to using abandoned shopping cart in-app or on other platforms like:

Social Media Ads

Search Engine Ads (SEM) YouTube ads and websites (Google Display Ads) email marketing campaigns
Mobile marketing campaigns (SMSs)
Increase customer confidence and loyalty

Personal communication solutions such as in-app messaging, Inquiry Forms, numbers and official contact email provide a real opportunity to increase customer satisfaction and trust after providing professional customer service solutions.

Secure payment solutions are the second step to gaining the trust and loyalty of customers such as Master Cards, Paypal and Payoneer while securing purchases through Two-Factor Authentication to ensure the user’s identity.

Customer loyalty programs have proven effective in increasing loyalty and interaction with e-commerce activities by encouraging and rewarding interactive customers with cumulative points that are used to get a discount on future purchase value when using the app and completing product purchases.

Essential in-App Features for the success of mobile applications

Apps will not be able to achieve all of the goals without incorporating key features that match the design of the app to provide the best experience to encourage potential customers to start and continue using the app. The most basic characteristics of successful applications include:

Register in the application through simple steps or using social media accounts (Social Media APIs) or through personal e-mail
Ensure the identity of the user of the application through effective security methods such as Two-Factor Authentication and ensure the security of personal data

Use notifications to promote products, temporary offers and discounts in an effective and unobtrusive way
Facilitate browsing of application content from product pages by providing advanced search solutions to search within certain price limits or for specific brand products (Advanced Search Filters) clear and easy to access in the application with the division of products into appropriate categories such as sections (mobile computers – personal computers – Tablets) and offer suggested products based on customer preferences

Add Voice Search to effortlessly access desired products and labels

Complete product purchases in a few steps while providing and securing popular payment solutions to customers (Popular Secure Payment Gateways)

Provision of Order Tracking and Order Tracking solutions

Determine the conditions and period of time within which the product can be returned and the refund of cash paid
Provide accurate and detailed information about the specifications of each product, current price, inventory, period and shipping costs, expiry date of discounts and marketing offers

The possibility of sharing personal preferences in the shopping cart (Shopping Carts) on social networking sites and displayed through the application to encourage potential customers to browse and acquire products

Effective professional personal communication solutions such as in-app messaging and call buttons
Providing virtual reality solutions (AR & VR) in order to provide the possibility of browsing products and experience in virtual reality to increase the conviction of the product before buying it

Provide a promotional video for each product explaining the main advantages of each product and its optimal use
Include a dedicated customer loyalty program to encourage customers to increase interaction on the app, follow temporary offers and acquire more products

Add the ability to evaluate the app and available products in order to improve the browsing experience of the app and provide suitable products at prices suitable to customer needs You now have all the information to understand how the benefits and features of mobile applications are relevant to the needs and objectives of your e-commerce activity, which you will require from the selected technology solutions company. Connect with The Kibo Code Review today to start developing the official mobile app for your online store.