Month: December 2019

Best Email Marketing Secrets 2020

Not only Email Marketing an effective way to attract customers to your The Kibo Code company or project; rather, it is a low-cost path that delivers your message.

Despite the simple cost of the entire email marketing process, it is a powerful weapon that can destroy your business, in the event that you do not have a valuable list, and here, it cannot have the opportunity to build a channel to communicate directly with existing and potential clients.

After getting the email of your current or potential client, the marketing stage comes in a smart, indirect way, to avoid imposing spam on it.

Best Email Marketing Secrets 2020

Email Marketing

Email Marketing

At first, you should learn how to create a distinct mailing list; identifying it in a repeated manner, or in the event of a lack of information and error; makes you lose customers, and stray from the path you want.

You need to immediately start improving your mailing list, and arrange it in an attractive way; in order to start marketing your project, while maintaining your own style that ensures continuity, and to see the light on different platforms.

The right way to use marketing in this way mainly depends on creating a customer list of the right legal methods, as well as some tricks that enable you to succeed securely and intelligently.

1. A valid list

The first step is to collect a list of customer email addresses, you can share valuable downloadable content, and use it as clear and exclusive evidence – it does not exist in any other e-book for example _ in exchange for entering their email to enable the download process.

You must remember the importance of the content from a guide, a detailed report, free information, a voucher, or a video clip, and their type, with the recipient, closely linked to the products you sell or the services you seek to provide.

2. Split the customer list

The customer segmentation stage comes as an important second step after obtaining their email list, in order to spread the most targeted email, in line with each category.

You must maintain the primary goal of the messages, which fall under the principle of motivating the recipient or customer towards making a purchase, and increasing awareness of your brand or service that you aim to provide to him.

3. Ongoing tests

After dividing the different categories of clients that you target, you will be at the stage where you must keep the ongoing tests, each time you will find yourself facing attempts to test different elements in the messages, in order to know the content that the recipient responds to better than others.

You can learn the multiple opinions of customers about your email through several components, including: the title of the message, the first sentence of your text, the entire content, in addition to the various design elements of color, layout, length, and so on.

4. Marketing automation

The electronic and automated marketing process saves more time. Once you gain the distinguished list of customers and divide it in a smart professional way, you can start creating advertising and marketing campaigns.

Hence, the automated system enhances the position of the entire marketing process as it begins publishing emails, and various advertising campaigns that can be pre-set automatically.

Depending on subscriber interactions, email, clicks, or website visits can be counted on.

In the end, you should warn against making ready-made mailing lists; they lack the preceding elements, and do not express your customers in any way, while being aware of the basic marketing principles that are based on communicating with the customer and obtaining permission before correspondence; to avoid exposing The Kibo Code Review project to risk, and it is forbidden From reaching customers.

5 Ways To Keep Your Customers

The 80/20 rule is applied in many aspects of corporate business, but it shows its real importance when it comes to retaining customers. In this context, the rule is that for most companies, 80% of the profit comes from only 20% of the customer base.

Of course, this arrangement may mean creating obvious problems: if you lose 20% of your customers, you will make 80% of your profits.

As retaining customers is essential to the success of your e-commerce business, this week we highlight five different strategies to help you improve the way you retain your customers. Whether you have recently entered the business world or have a significant presence in the industry, you should implement these strategies as soon as possible.

Customize content



The Internet has evolved considerably in the last decade and this means that consumers are expected to have customized services when they are online. For businesses, customizing messages and content means providing a brand that consumers love to interact with, and user-specific content is known to deliver better results than others.

To achieve this, however, it is necessary to preserve data in an easily manageable manner. The availability of information such as names, email and demographic data is of great value only if it is easy to use in creating customized content.

Here comes the importance of our second strategy:

Make an effective CRM strategy

Having a strong CRM or CRM strategy may seem obvious, but you will be shocked to learn that many companies are not focused on this aspect. In fact, all these companies are making a huge mistake.

A garden study found that CRM users save 27% higher to stay as customers after implementing this system. Although CRM uses are not focused on this aspect, they are an essential means of retaining customers.

Take advantage of automated speakers and chat robots from Facebook Messenger

For small businesses, they certainly don’t have all the resources to be in service all hours of the day, but using automated speakers who follow the automation system can help a lot in serving customers. Chat bots are a new phenomenon, but they are important if you want to connect with more customers and keep them.

When customers search your site they want to feel that they are a priority for you, and the automated speaker ensures this is done. A recent study has shown that automatic speakers have helped keep customers for much longer than traditional methods.


Gamification has been applied in the world of e-commerce for many years and is still one of the best methods used to attract users’ attention and make them make purchase decisions on your site. Gamification is a unique idea that helps drive consumers to make multiple purchases.

Simple items such as rewards, rewards and motivational words help keep your customers. When combined with other methods such as customer loyalty programs and email marketing, Gamification delivers unparalleled performance and helps you retain customers longer.

Email marketing is an effective way

We’ve made this point a lot on our blog and we’re back to emphasizing it today. Email marketing is still one of the best ways to bring consumers back to your site. Research shows that sending loyalty emails helps keep the user a customer of your site and helps you earn more.

The secret to this aspect of success is that you collect as much data as possible about users when you prepare these messages. Having more information about consumers means you have more ways to segment and personalize your messages (as in the first strategy), which means you can better communicate with your audience.


Maintaining customers is an essential aspect of a The Kibo Code e-commerce success and plays a pivotal role in brand growth. The good part here if you want to focus on this is that you often have 20% of your customers who can support this growth. Instead of waiting for them to take the next step, you should start and implement these five strategies to see significant growth in your E-commerce business.