Internet users have become indispensable to mobile applications over the last decade, providing the possibility of doing many tasks daily in the least effort in a matter of seconds or minutes such as shopping, browsing and ordering the desired services such as maintenance services, search for meals and request, transfer and receipt of funds and follow-up all Your business operations.
E-commerce Applications achieve many goals for companies and businesses, the most important of which are:
E-commerce Apps Increase Brand Awareness
Provide a cost effective marketing channel and results
Brand growth in terms of number of customers, volume of sales and profits
Provide effective personal communication channels and solutions aimed at increasing customer loyalty and loyalty
Online shopping accounts for more than 54% of people using mobile apps. 89% of customers prefer to use mobile apps for e-commerce activities than sites with the proportion of e-commerce sales of mobile phones in general to 40%. These applications provide the best browsing experience and interaction possible with products where you will not have to leave your home and incur costs and the trouble of navigation and search in different branches and stores to find the most suitable product.
If you own a The Kibo Code business and aim to expand and exploit the endless opportunities available through e-commerce, or fully focus on e-commerce, it is necessary to start investing in different e-commerce solutions (E-commerce Solutions) by developing and creating an e-commerce site and developing an application Mobile to provide all possible ways to reach the target customer groups and achieve the growth rate of the customer base and the desired sales volume.
We need to invest the financial resources, time and effort carefully to avoid wasting them on commercial solutions that will not achieve the desired purpose, so we will discuss the benefits of e-commerce applications so you can determine if the mobile app is currently best suited to achieve your business goals, or postpone investment in the development and launch of a mobile app Formal to another stage.
The most important benefits and benefits of mobile e-commerce applications include:
Your online store will be available to existing and potential customers 24 hours a day in different countries and geographic locations available to download the app, they can search and browse available products and complete purchases and payment within seconds to a few minutes.
The presence of the official mobile app is a special opportunity to increase interaction and awareness of all content provided by the latest information and accurate information on the available products, notices and temporary offers through which to replace annoying ads that reduce the interest of customers where they can know the content of notices without the need to run the application.
An integrated marketing channel
Applications from the beginning and with the continuous technological development proved effective as an integrated marketing channel contribute to the achievement of marketing objectives in harmony with other channels and marketing campaigns where you can through the mobile application achieve all of the following:
Reach as many target customers as possible
Get potential customer data such as email and personal social accounts
Promote your online store products and interactively promote new products, temporary offers and discounts
Communicate with customers personally with minimal effort and in the shortest possible time
Analyze customer interaction with app content and available products to develop marketing campaigns
Compatibility with marketing campaigns and other marketing channels through in-app notifications and ads
Launch effective advertising campaigns
Mobile apps provide customers with access to personal data when they download the app, including name, contact numbers, email, geographic location, and social accounts that are logged in.
Using accurate and reliable statistics and performance analysis and interaction platforms such as Google Analytics and Firebase, you can analyze and track app users’ engagement in terms of traffic, app browsing duration, product pages that have received the most visits, and location of app users and devices used to run the app.
You can develop and launch ad campaigns that fit your customers and current shopping seasons through personal data, interaction statistics and analytics targeting potential customers to increase engagement and return to using abandoned shopping cart in-app or on other platforms like:
Social Media Ads
Search Engine Ads (SEM) YouTube ads and websites (Google Display Ads) email marketing campaigns
Mobile marketing campaigns (SMSs)
Increase customer confidence and loyalty
Personal communication solutions such as in-app messaging, Inquiry Forms, numbers and official contact email provide a real opportunity to increase customer satisfaction and trust after providing professional customer service solutions.
Secure payment solutions are the second step to gaining the trust and loyalty of customers such as Master Cards, Paypal and Payoneer while securing purchases through Two-Factor Authentication to ensure the user’s identity.
Customer loyalty programs have proven effective in increasing loyalty and interaction with e-commerce activities by encouraging and rewarding interactive customers with cumulative points that are used to get a discount on future purchase value when using the app and completing product purchases.
Essential in-App Features for the success of mobile applications
Apps will not be able to achieve all of the goals without incorporating key features that match the design of the app to provide the best experience to encourage potential customers to start and continue using the app. The most basic characteristics of successful applications include:
Register in the application through simple steps or using social media accounts (Social Media APIs) or through personal e-mail
Ensure the identity of the user of the application through effective security methods such as Two-Factor Authentication and ensure the security of personal data
Use notifications to promote products, temporary offers and discounts in an effective and unobtrusive way
Facilitate browsing of application content from product pages by providing advanced search solutions to search within certain price limits or for specific brand products (Advanced Search Filters) clear and easy to access in the application with the division of products into appropriate categories such as sections (mobile computers – personal computers – Tablets) and offer suggested products based on customer preferences
Add Voice Search to effortlessly access desired products and labels
Complete product purchases in a few steps while providing and securing popular payment solutions to customers (Popular Secure Payment Gateways)
Provision of Order Tracking and Order Tracking solutions
Determine the conditions and period of time within which the product can be returned and the refund of cash paid
Provide accurate and detailed information about the specifications of each product, current price, inventory, period and shipping costs, expiry date of discounts and marketing offers
The possibility of sharing personal preferences in the shopping cart (Shopping Carts) on social networking sites and displayed through the application to encourage potential customers to browse and acquire products
Effective professional personal communication solutions such as in-app messaging and call buttons
Providing virtual reality solutions (AR & VR) in order to provide the possibility of browsing products and experience in virtual reality to increase the conviction of the product before buying it
Provide a promotional video for each product explaining the main advantages of each product and its optimal use
Include a dedicated customer loyalty program to encourage customers to increase interaction on the app, follow temporary offers and acquire more products
Add the ability to evaluate the app and available products in order to improve the browsing experience of the app and provide suitable products at prices suitable to customer needs You now have all the information to understand how the benefits and features of mobile applications are relevant to the needs and objectives of your e-commerce activity, which you will require from the selected technology solutions company. Connect with The Kibo Code Review today to start developing the official mobile app for your online store.