Not only Email Marketing an effective way to attract customers to your The Kibo Code company or project; rather, it is a low-cost path that delivers your message.
Despite the simple cost of the entire email marketing process, it is a powerful weapon that can destroy your business, in the event that you do not have a valuable list, and here, it cannot have the opportunity to build a channel to communicate directly with existing and potential clients.
After getting the email of your current or potential client, the marketing stage comes in a smart, indirect way, to avoid imposing spam on it.
Best Email Marketing Secrets 2020
At first, you should learn how to create a distinct mailing list; identifying it in a repeated manner, or in the event of a lack of information and error; makes you lose customers, and stray from the path you want.
You need to immediately start improving your mailing list, and arrange it in an attractive way; in order to start marketing your project, while maintaining your own style that ensures continuity, and to see the light on different platforms.
The right way to use marketing in this way mainly depends on creating a customer list of the right legal methods, as well as some tricks that enable you to succeed securely and intelligently.
1. A valid list
The first step is to collect a list of customer email addresses, you can share valuable downloadable content, and use it as clear and exclusive evidence – it does not exist in any other e-book for example _ in exchange for entering their email to enable the download process.
You must remember the importance of the content from a guide, a detailed report, free information, a voucher, or a video clip, and their type, with the recipient, closely linked to the products you sell or the services you seek to provide.
2. Split the customer list
The customer segmentation stage comes as an important second step after obtaining their email list, in order to spread the most targeted email, in line with each category.
You must maintain the primary goal of the messages, which fall under the principle of motivating the recipient or customer towards making a purchase, and increasing awareness of your brand or service that you aim to provide to him.
3. Ongoing tests
After dividing the different categories of clients that you target, you will be at the stage where you must keep the ongoing tests, each time you will find yourself facing attempts to test different elements in the messages, in order to know the content that the recipient responds to better than others.
You can learn the multiple opinions of customers about your email through several components, including: the title of the message, the first sentence of your text, the entire content, in addition to the various design elements of color, layout, length, and so on.
4. Marketing automation
The electronic and automated marketing process saves more time. Once you gain the distinguished list of customers and divide it in a smart professional way, you can start creating advertising and marketing campaigns.
Hence, the automated system enhances the position of the entire marketing process as it begins publishing emails, and various advertising campaigns that can be pre-set automatically.
Depending on subscriber interactions, email, clicks, or website visits can be counted on.
In the end, you should warn against making ready-made mailing lists; they lack the preceding elements, and do not express your customers in any way, while being aware of the basic marketing principles that are based on communicating with the customer and obtaining permission before correspondence; to avoid exposing The Kibo Code Review project to risk, and it is forbidden From reaching customers.