E-Commerce Trends 2020: Are You Ready To The Kibo Code? So What is The Kibo Code Actually? How To Start With The Kibo Code To Build a Successful Biz in 2020.
The world we live in is changing year after year and that is exactly what you find in the business world. Not long ago, e-commerce was an unnecessary innovation, but today it has evolved into a key pillar in the retail sector and influences corporate decisions around the world. Not only do large and global companies benefit from e-commerce, they have also paved the way for hundreds of thousands of aspiring entrepreneurs to start their own businesses and succeed.
Although change opens up a new world of opportunity, a rapidly evolving field such as e-commerce is hard to succeed if not able to keep up with all new trends.
This week we are highlighting e-commerce trends 2020. If you want to achieve success in 2020 and beyond, The Kibo Code is For you!
1. Smart phone purchases will continue to grow
Anyone with experience in the online business world will tell you that your website needs to be compatible with smartphones, and this also applies to 2020. What will change is consumer behavior about mobile shopping, particularly when it comes to payment. For a long time, people thought that despite the increase in the number of visitors to e-commerce sites via smart phones, this was limited to search in general without making the purchase in particular.
But with smartphone payments becoming more secure, shoppers are more comfortable making purchases through their phones and mobile devices. This process has also become easier as more devices support the presence of digital wallets in addition to many other ways to save payment data.
According to a report by Statista, the share of smartphone purchases in total e-commerce purchases is expected to be more than 70% in 2020 and will increase to 72.9% in 2021. If you are looking for a long-term investment in your e-commerce company, keep up The needs of smartphones are extremely necessary.
2. Home pages give way to product pages
Traditionally, the home page has been the “storefront” of an e-commerce company. By creating a lot of time and money, the operators of these sites ensured that the new visitors were attracted. Today, entrepreneurs shift their focus and prioritize through other pages, and that’s because they try to think like a potential customer.
When an online customer wants to find something online (whether a product or information), you will eventually find it on an internal page with product specifications, articles or videos related to their research. On the other hand, the people who end up on the homepage of the site are those who are directly looking for the brand name or even by typing the site link directly. In other words, the homepage is usually viewed by people who know about your brand, and the internal pages are visited by most new visitors.
In 2020, it will be necessary to work more on these pages and redesign them to turn visitors into customers. You will need to ensure that these pages are made available to people searching, easily searchable, answers all the inevitable questions and provides alternative options to ensure the user continues to search the site.
3. Video Marketing
When buying something online, customers want to know as much information about the product as before buying it. However, The Kibo Code e-commerce sites do not specifically allow users to check the product before making a purchase. This is why product specifications are very important, but the problem remains that the explanation of words is still limited and inadequate.
Today’s customers (specifically the younger generation) prefer to see product specifications rather than read about them. According to a recent YouGov survey, about 50% of consumers want to watch a video before buying electronic products, household items, software and productivity tools. Twenty-seven percent of those surveyed said this included personal care products, and 35 percent said they wanted to watch a video before buying clothes and cosmetics.
So if you want to stand out in 2020 and drive visitors and customers to your site, you need to invest in video content that explains the products you offer.
4. Voice Search
Today, smartphones are an essential part of our lives and are very important and will continue to play a major role in SEO and offerings. When Apple introduced Siri, it seemed to be just an entertaining thing, but the accuracy of voice interaction programs in 2020 will play a big role, with the accuracy of Alexa from Amazon as well as Google Asset over 95%.
As of 2016, only 20% of mobile searches were conducted by voice, and in 2020 this number is expected to increase to 50%. Not only smartphones, but new technologies like Google Home and Amazon Eco are forcing users to search only by voice. With this dramatic development in voice search, it is expected to spread more in the coming years, and even computer users will search by voice instead of writing.
Consequently, e-commerce operators need to adjust their sites to fit long keywords (which is appropriate for voice search) and display new types of content that fit the types of questions that will come from users.
Not surprisingly, many of the upcoming e-commerce Trends 2020 are influenced by modern technologies rather than simply by consumer behavior. The importance of smartphones will make it continue to play a major role in attracting visitors and turn them into customers as the e-commerce sector has become more comfortable to use and more attractive and more available to all.